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Back To Classics – AKOO Fall 2010

As one of rapper T.I.’s successful ventures, AKOO Clothing line -or “A King Of Oneself” if you will- has proven itself to be grabbing the urban fashion audience tighter with each collection it…

Bamford Watch Department Rolex Explorer I

Bamford Watch Department, and customizable wrist pieces go hand in hand. The newest addition to the Bamford collection is the Rolex Explorer. Bamford Watches have taken a new spin on already fancy watches…

7 Wcked Vrtues

These days, wearing your heart on your sleeve becomes so overrated.  Ask the geniuses behind 7 Wcked Vrtues, as they encourage us to think outside the box and wear our sins on our…

Akademiks Fall 2010: Swiss Alps Coolness

This fall, Akademiks decided to go to France and takes the inspiration from the Swiss Alps wear.  SoJones visited their booth back in MAGIC 2010 and found the cool lineup, dominated with red…

Tasty Clothing From Delicious Vinyl

Started in 1987, Delicious Vinyl took off as a record label, championing artists from the streets and soon enough became part of hip hop history. Matt Dike & Michael Ross produced hit singles…

Dockers®: Meet The “Alpha Generation” (Series 1)

The Dockers® Alpha Khaki is the brand’s alternative to jeans. The “Alpha Generation” is a web-based three series, showcasing the leadership of individuals who, like the Dockers® brand, have used their determination, vision…

Casio G-Shock x Beauty & Youth – 5th Anniversary AWG-500

Ahhh!  We remember the fond days of our youth when Casio was given freely as a consolation gift on Nickelodeon’s Double Dare and you and every else had a small Casio keyboard.  Well…

Human Made Fall/Winter 2011 Lookbook featuring NIGO

The Human Made Fall/Winter 2011 collection is here, and with that comes their new season’s lookbook. With all looks modeled entirely by Japanese music producer, DJ and creator of the urban clothing line…

Kanye West Spring 2012 Collection

Kanye West Spring 2012 Collection

Yes, yes, yes, it’s Mr. West! Kanye’s highly anticipated spring 2012 collection hit the runways yesterday Oct 1, debuting at Paris Fashion Week. The creme de la creme of the fashion world attended…

Rihanna for Vogue UK November 2011

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